SJ Style, although recently established, builds upon our founders’ extensive experience within the fashion industry. We seek to connect brands in multiple countries and territories through boutiques and department stores. In order to deliver a truly unique shopping experience, we utilize the latest retail technology at an enterprise level. In addition, we are expanding our scope of operations into other fields, most prominently jewelry through the luxury brand Qeelin.

In 2020, SJ Style launched Amy Coker, a multi-label luxury store. Its aim is to connect Chinese customers with international first-line brands and trendy designers in order to bring them the latest collection of bags, shoes, and accessories, entirely up to date with its western counterparts. At the present time, six boutiques have opened in high end shopping malls throughout China with promising results already showing.